Gran Canaria runs on its own time

The Canary Islands are an hour behind the rest of Spain and on the same time as London. This gives the islands up to a billion euros per year of brand exposure on Spanish radio and TV. It’s so important that the Canary Islands have said that they will jump by an hour if Spain changes timezone to better suit its location.

It’s not just the “una hora antes en Canarias” that keeps the islands in a different timestream. Many of the words that the rest of the world use to describe time just don’t work here. [Read more…]